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About Nielsen
Nielsen in a Nutshell
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.
Certifications & Associations
Data Sources & Collection
Largest, most comprehensive credit/debit transaction data provding a full consumer wallet view across all major payment networks Industry gold standard Nielsen People Meter TV panel viewership data – census calibrated and aggregated at the individual level
Key Differentiators
Access to this data requires a direct contract with Nielsen. Please contact your Nielsen representative for more information. Nielsen is a global, independent measurement and data company for fast-moving consumer goods and media. With presence in more than 100 countries and our services covering more than 90 percent of the globe’s GDP and population, Nielsen provides to clients a comprehensive understanding of what consumers watch and what they buy and how those choices intersect.
Integrations
Frequently asked questions about Nielsen
What does Nielsen do?
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.
How much does Nielsen cost?
The supported pricing models for Nielsen’s data are available by getting in contact with them via Datarade. Get talking to a member of the Nielsen team to receive custom pricing options, information about data subscription fees, and quotes for Nielsen’s data offering tailored to your use case.
What kind of data does Nielsen have?
Demographic Data, Interest Data, Brand Affinity Data, TV Viewership Data, and 11 others
How does Nielsen collect data?
Largest, most comprehensive credit/debit transaction data provding a full consumer wallet view across all major payment networks Industry gold standard Nielsen People Meter TV panel viewership data – census calibrated and aggregated at the individual level
What platforms is Nielsen integrated with?
adsquare, Adobe Audience Manager, Amobee, Widespace, Salesforce Audience Studio (fka Krux DMP), Nielsen Marketing Cloud, and SmartX Platform (Smartclip)