What is Consumer Data? Best Examples, Uses & Datasets to Buy in 2024
What is Consumer Data?
Consumer data is information all about consumers, from their household, demographic and lifestyle details to their behaviors and buying habits. Examples of consumer data include demographics, purchase history, online behavior, and social media activity. It’s used for market research, targeted advertising, personalization, and customer relationship management.
Best Consumer Data Databases & Datasets
Here is Datarade's curated selection of top Consumer Data. These trusted databases and datasets offer high-quality, up-to-date information.
Alesco Consumer Database - Individual-Level Consumer Data - 264+ million US consumers with 220+ million opt-in emails - available for licensing!
Redmob: Consumer Behaviour Data - Global - 1.5B Devices, Real-Time Bidding Data
Factori Consumer Data USA | Append 100+ Attributes from 220M+ Consumer Profiles
Unacast Consumer Data Enrichment
B2C Digital Audience|Identity Graph|ConsumerWatch Network (CWN) Consumer Household Data|284MM B2C Contact|80MM IP Address|300MM Consumer Hashed Email
Redmob: Consumer Demographic Data for 1.5 Billion devices - Global
Crawlbee | Consumer Marketing Data | Versatile B2C Contact Data | API & Dataset | US Household, Housing, Mortgage Data
Versium REACH - Consumer Lifestyle and Interest (Investing, Health and Fitness, Purchase Data, etc) Append B2C, USA, CCPA Compliant
Top Consumer Data Providers & Companies
When choosing consumer data providers, consider factors such as data accuracy, coverage, compliance with data protection regulations, data freshness, data sources, data segmentation, data integration capabilities, and pricing models.
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Alesco DataBased in USA
We offer the broadest range of accurate and targeted data in the industry. With over 20 years of expertise, we have helped thousands of clients create optimi... -
TechsaleratorBased in USA
Techsalerator is a global B2B and B2C data provider based out of South Florida. We cover 219 countries of B2B data with deep firmographic , POI's and contact... -
FactoriBased in USA
Factori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data. -
VersiumBased in USA
We develop easy-to-use data technology products for businesses to identify, understand, and reach their most ideal prospects. We operate with integrity to cr...
Popular Use Cases
Consumer Data plays a pivotal role in various business applications, offering valuable insights and opportunities across industries.
Consumer Data Explained
Online Data Collection
There are many different ways to collect consumer data online:
First party data - This data is collected by a first-party when a consumer interacts with their website. It could be their personal details when they register for a site or their buying preferences when they complete a purchase.
Third-party data - These are details that are collected by a third-party by accessing a consumer’s information across a whole host of sites. The third-party data provider then collates and aggregates this into a detailed consumer profile which can be sold on. Clickstream data comes into play here - you can track how a customer has ended up on your site, which is especially useful if they are a first time buyer. Was your advertising campaign a success? Did they come to your site through social media? Was it through key search terms? By answering these questions you can try this same technique to encourage even more customers to reach your site.
Sometimes information is taken from networking sites or (local) governments to analyze different consumers and make sense of their habits and behavioral choices.
Attributes
It is hard to define what exact information might appear in a consumer datatset. There are almost limitless details that are provided under the umbrella of consumer data. It spans from an individual’s very basic details, such as name, age, gender, location to more personal things like their shopping habits or online preferences.
Some datasets might tell you about a consumer’s family information or personal interests whereas others might focus on their financial information and purchase habits. It’s the wide scope of data available that means it is important to make sure that a data provider’s dataset meets your personal needs before buying.
What is Consumer Data used for?
Many different businesses and companies use consumer data. Companies use consumer profiles to target their advertising campaigns to those they appeal to.
Others use it to improve their response rates and increase their sales opportunities. This is also relevant further down the sales funnel. After a consumer has made a purchase, the company needs to ensure they remain a loyal customer. Consumer data is great for customer retention because it provides a deeper understanding of what deal-makers will make customers loyal to a brand or service.
The benefits of using consumer data are almost endless. If you pick the right dataset and apply it strategically to improve your consumer relations, it can massively increase your company’s profitability.
How can a user assess the quality of Consumer Data?
Due to wide amount of consumer data available the best consumer datasets will be tailored to your specific needs. Make sure to ask for a data sample before you buy to ensure that this is the case as there are many different types of consumer datasets out there. Lastly, always make sure to check the data provider’s reviews before you buy.
Frequently Asked Questions
Where can I buy Consumer Data?
Data providers and vendors listed on Datarade sell Consumer Data products and samples. Popular Consumer Data products and datasets available on our platform are Alesco Consumer Database - Individual-Level Consumer Data - 264+ million US consumers with 220+ million opt-in emails - available for licensing! by Alesco Data, Consumer Data in the United States by Techsalerator, and Redmob: Consumer Behaviour Data - Global - 1.5B Devices, Real-Time Bidding Data by Redmob.
How can I get Consumer Data?
You can get Consumer Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to Consumer Data?
Consumer Data is similar to Telecom Data, Environmental Data, Weather Data, B2B Data, and Automotive Data. These data categories are commonly used for Location-based Marketing and Advertising.
What are the most common use cases for Consumer Data?
The top use cases for Consumer Data are Location-based Marketing, Advertising, and Credit Scoring.