What is B2B Data? Best B2B Datasets & Providers

B2B Data Explained

B2B data refers to the people working at a company, their contact details, and information about the company itself, including its financials, technographic stack, and employee count. This kind of company information enables sales and marketing teams to conduct market research way more efficiently and identify potential prospects from a ready-made lead list.

Examples of B2B data include company profiles, contact information, industry-specific data, and purchasing behavior data. B2B data is used by businesses for market research, lead generation, sales prospecting, and targeted marketing campaigns.

What are the Best B2B Databases?

1. Worldwide B2B Company Data by Techsalerator

Techsalerator is one of the best B2B data products available due to its high-quality, customized international data offerings. With access to over 270 million businesses, they offer the highest B2B count of data on a worldwide scale. Techsalerator has a large data specialist team and unique tools that allow them to select the ideal targeted dataset based on unique elements such as sales volume, location, and number of employees.

Whether you need an entire fill install, access to their APIs, or a one-time targeted purchase, Techsalerator can fulfil your international data needs.

Pros ✅

• High-quality, customized international data offerings.
• Access to over 270 million businesses worldwide, making it one of the largest B2B databases available.
• Large data specialist team and unique tools for targeted dataset selection.
• Offers various options such as full installs, API access, and one-time targeted purchases.

Cons ❌

• Pricing may be higher compared to other B2B databases.
• Limited information available on specific data sources and verification methods.

View this B2B Database

2. Lead for Business B2B Leads Database

The Lead for Business B2B database is one of the best products available due to its high-quality data and exceptional customer service. The Lead for Business team updates the database every 15 days to ensure accuracy and is always available to assist clients with their data needs.

The database contains over 200 million business-to-business contacts that can be segmented based on industry, making it easy to find new clients, competitors, and suppliers.

The user-friendly system allows clients to filter data and create their own campaigns using email or automated messages. In addition, Lead for Business offers competitive prices, making it a popular choice among businesses looking for cost-effective marketing solutions.

Pros ✅

• High-quality data and exceptional customer service.
• Database is updated every 15 days for accuracy.
• Segmented data based on industry, making it easy to find specific contacts.
• User-friendly system with filtering options and customizable campaigns.
• Competitive pricing for cost-effective marketing solutions.

Cons ❌

• Database size is smaller compared to some other B2B databases.
• Limited advanced data selection options compared to some other databases.

View this B2B Database

3. Alesco Data B2B Contact Data

Alesco’s B2B database is one of the best available due to its unique, unduplicated mega file that is aggregated from multiple sources. It offers full contact data and an exhaustive list of firmographic selects, making it more accurate and higher in counts than any other single-source database. The database includes a wide range of fields, such as business owner/contact, employee size, email, executives by title, fax number, and more.

Alesco’s flexible pricing options cater to all business needs, from transactional orders to full licensing. This database is a comprehensive tool for businesses looking to reach their target audience with precision and accuracy.

Pros ✅

• Unique, unduplicated mega file aggregated from multiple sources.
• Comprehensive firmographic selects for accurate targeting.
• Flexible pricing options for different business needs.
• Wide range of fields available for detailed insights.

Cons ❌

• May not have the largest database size compared to some other options.
• Limited information available on specific data sources and verification methods.

View this B2B Database

4. Cloudlead Premium B2B Contact Data Portal

Cloudlead’s B2B database offers 100% human-verified firmographic data that is sourced from both public and private sources to ensure accuracy. With custom attributes such as funding, technology usage, SaaS, and LinkedIn, this data product offers a complete overview of a company’s basic and advanced information. Its ability to categorize accounts based on specific attributes helps identify sales triggers and buying cycles.

Additionally, Cloudlead’s firmographic data can help with Account Based Marketing (ABM) strategies. This database is a great choice for businesses that need comprehensive, up-to-date B2B data.

Pros ✅

• 100% human-verified firmographic data from public and private sources for accuracy.
• Custom attributes for advanced insights and sales triggers.
• Helpful for Account Based Marketing (ABM) strategies.
• Comprehensive and up-to-date B2B data.

Cons ❌

• May not have the largest database size compared to some other options.
• Limited information available on specific data sources and verification methods.

View this B2B Database

5. BoldData B2B Database

BoldData boasts a highly customized and extensive B2B database, with over 3 million businesses in Colombia alone and a whopping 300 million companies worldwide. The data is held in-house and can be tailored to specific needs, with selections based on industry, region, turnover, sector, contact person, and the number of employees. This database allows for highly targeted marketing campaigns and accurate data insights.

BoldData’s data experts are also equipped to handle international campaigns, with highly accurate data on 150+ countries, making it a valuable tool for businesses looking to expand their global reach.

Pros ✅

• Highly customized and extensive B2B database with millions of businesses worldwide.
• Tailored selections based on various criteria for targeted marketing campaigns.
• Data experts for international campaigns and global reach.
• Accurate data insights for data-driven decision making.

Cons ❌

• Pricing may be higher compared to some other B2B databases.
• Limited information available on specific data sources and verification methods.

View this B2B Database

6. Seller Directories DE Amazon Sellers B2B Contact Database

SellerDirectories.com offers a comprehensive B2B database of up to 25,000 active Amazon third-party private label sellers in Germany, making it a top choice for companies looking to expand their reach.

The data is human researched and verified, ensuring accuracy and reliability, and includes up to 30 data points for each prospect, such as annual revenue, product category, and direct contacts. Users can easily sort the list by various filters, including seller revenue and company location. The company’s expertise in direct marketing and tailored advice, along with lifetime support and an accuracy guarantee, make it a standout B2B data product.

Use cases for B2B Data

Business data is extremely versatile. It’s able to give you outside insight into how other organizations operate, from both a technical and human capital perspective. For this reason, B2B data is applicable to many business tasks. Let’s look at some of its most common use cases.

1. Demand Generation

Companies often use B2B data to inform their marketing and sales strategies. Let’s say you’re a B2B marketer, looking to generate demand for your company’s services and products whilst working within a tight department budget. Intent data enables marketing teams to identify where there’s demand at its most concentrated in the total addressable market so they can direct resources to companies most likely to be receptive to these pitches.

Other kinds of B2B data are used for demand generation. For example, B2B purchase data can shed insights on which marketing campaigns have historically been effective in successful sales cycles. This way, marketers can craft data-driven marketing strategies, deploying messaging and outreach which has already proven itself effective for demand generation.

2. Lead Generation

The foundation of any inbound and outbound lead generation campaign is a database of contact details for your ideal customers. With this information, you can decide the channels your sales and marketing team should use for the best quality and quantity of lead generation. For example, the database might show you that the majority of your target market are only active on Github, because they’re predominantly software developers.

In such a case, you’d see that the ROI of a ‘traditional’ B2B lead generation method, like LinkedIn sales navigator, for example, would be very low because your marketing messages aren’t reaching the intended target audience. With this information, you could define a more suitable lead generation strategy, fine-tuned to your ideal customers in software engineering role.

3. Go to Market Strategy

Referring to external data hugely increases the quality of your market research when you’re putting together a GTM strategy. Let’s say you want to reach out to companies who are retail companies and in those companies, you want to reach out to the purchase managers.

Prospecting for new buyers in a crowded market is one of the biggest challenges that face manufacturers. Data can help you, but sourcing B2B insights is hard to do in a time and cost efficient way.

That’s when you say hello to B2B database providers. They can help your GTM plans run smoothly, ensuring you unlock new sales with careful planning and a deep understanding of the B2B landscape your company is working within.

4. Account-based Marketing (ABM)

B2B marketing professionals regularly rely on B2B data vendors to support their ABM operations. Most often, marketers work with an external data provider for data validation and cleansing.

That’s because, unlike in B2C, B2B businesses predominantly work with a handful of key accounts as opposed to thousands of individual consumers. So it’s crucial that they have up to date, quality data about these accounts - because if some data points are inaccurate, it could cost the company the entire account.

Some accounts also demand a lot of data maintenance because they’re so large, and change on a daily basis. Again, working with a professional data-as-a-service provider helps here by ensuring that a company’s accounts are kept updated with relevant data following new hires, product launches, mergers and acquisitions, funding rounds, and so on.

5. Outbound Sales

If you’re a sales rep, it’s essential that you can cold call target prospects. A B2B database can be as simple as a list of direct dial phone numbers for employees working at companies in your target market.

Having the contact details of decision-makers at the companies you’re targeting can make your outbound sales strategies 100x more effective. You spend less time reaching out to inactive or outdated contacts, because you’re working with validated data and working phone numbers, updated on a regular basis by professional data vendors.

6. Email Marketing Campaigns

A B2B emails list can dramatically improve your deliverability and engagement rates when it comes to email marketing tools. Working with a data-as-a-service provider ensures you’re getting quality data, reflecting the most recent email addresses for employees of your target audience. This way, you’re not sending emails to contacts who no longer work at the company or trying to activate an outdated automation tool.

7. B2B Data Enrichment

Customers looking to buy data online want value for their money. B2B data enrichment refers to the process of adding more layers to the existing data to make it more valuable. The benefits of B2B data enrichment include better segmentation and targeting, more sales opportunities, increased conversion rates, and effective nurturing of leads. Some B2B data providers in the market today specialize in offering B2B data enrichment tools.

B2B Data Attributes

Most B2B databases will contain the following attributes and look something like this:

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Sub-categories of B2B Data

B2B data is a huge data category. Beneath it, there are lots of sub-categories. Selecting the right category of data depending on your company’s sales and marketing strategies and intended use case. Let’s have a look at the different B2B sub-categories and the advantages of each one.

Firmographic Data

Firmographic data is information that can be used to categorize and build a profile for organizations. Firmographic data points can include:

• The company’s industry
• Type of organization (i.e. private company, subsidiary etc.)
• Company location
• Number of employees
• Number of clients
• Company revenue
• Investors
• Financial information (including rounds of funding)

Technographic Data

Technographic data tells you about the software, hardware and other tooling a company has in its technology stack. Technographic data is particularly useful for sales and marketing teams at SaaS and tech companies to understand what potential prospects have in their existing tech stack, identify what’s missing, and center marketing activities and outbound sales around how their SaaS can benefit the client.

Intent Data

Intent data provides insight into a lead’s purchase intent, allowing you to identify if and when a prospect is actively considering, or looking to purchase your (or similar) products or solutions. This enables marketing teams to make informed, timely campaign decisions when a prospect’s purchase intent is at its highest.

B2B Contact Data

As well as knowing the important facts about how a company operates, you need to know who the decision-makers are so that you can get in touch with people who you can work with to actually make an impact. Contact data enables you to achieve precisely this. Contact data points include:

• Full name
• Job title
• Demographic data about the individual e.g. level of education
• Email address
• Phone number
• LinkedIn URL

B2B Engagement Data

Engagement data measures audience response to your content. Engagement data points can include:

• Social media likes and shares
• Time spent on your webpage vs. industry average
• Average industry bounce and exit rates
• Contact data for the most engaged leads

Benefits of using International B2B Data for Global Business Expansion

Using international B2B data for global business expansion can offer several benefits. First and foremost, it can provide businesses with a comprehensive view of the global market, enabling them to identify new business opportunities and potential customers in different regions.

By leveraging international B2B data, businesses can also gain insights into the cultural and economic differences that exist between different regions, which can help them tailor their marketing strategies and approach to meet the unique needs of each market.

Additionally, international B2B data can help businesses assess the competitive landscape in different regions, which can inform their decision-making when it comes to entering new markets or expanding their operations globally.

Overall, the use of international B2B data can help businesses make informed decisions that can lead to successful global expansion and increased revenue.

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B2B Data Collection

B2B data collection starts with collecting what you already know and then finding the right external sources to supplement the knowledge . Your internal data comes from your billing systems and CRM tools, and once you’ve got that you can then purchase external datasets to enrich existing knowledge to create in-depth insights about potential customers.

It’s important to define an end-goal as this will define what B2B data you require from third party data providers. For instance, sourcing new leads and understanding credit scores would require very different data. Once you’ve established what B2B data you require, you’ll be in a position to supplement your existing data with that supplied by a relevant B2B data provider.

External data providers work with the latest technologies to collect vast amounts of raw data for your needs. They implement technological solutions on the web to measure your prospects’ technological stack and buyers’ readiness, and have robots scraping the web for insights from social media, company registries, and more.

Typical B2B Data Products

B2B data products come in different types. Here’s an overview of the most common ones available to buy from data marketplaces.

APIs (Application Programming Interfaces):

APIs allow businesses to access real-time data from various sources. APIs enable businesses to integrate data into their own systems and applications. APIs are particularly useful for businesses that require up-to-date information, such as stock prices or weather data.

Ready-Made Datasets:

Ready-made datasets are a type of B2B data product that provides pre-packaged data sets for businesses to use. These datasets often contain information on industries, companies, demographics, and more. Ready-made datasets are particularly useful for businesses that require specific types of data but don’t have the resources or time to collect it themselves.

Slice and Dice Lists:

Slice and dice lists are a type of B2B data product that provides customizable lists of leads or contacts for businesses to use. These lists can be filtered by industry, location, job title, company size, and more. Slice and dice lists are particularly useful for businesses that require targeted leads or contacts for their sales or marketing campaigns.

Data-as-a-Service (DaaS):

Data-as-a-Service is a type of B2B data product that provides businesses with access to cloud-based databases and analytics tools. DaaS enables businesses to store and analyze large amounts of data without the need for their own infrastructure. DaaS is particularly useful for businesses that require advanced analytics capabilities but don’t have the resources or expertise to build their own data infrastructure.

Assessing B2B Data Quality

Good quality B2B data is essential for a business. One of the best ways to ensure your company is purchasing good B2B data is to buy from a reputable source. A reliable data vendor will ensure the B2B data is regularly cleaned, validated, and updated to improve your ROI and make sure everything is up to date.

Moreover, a leading B2B provider will have a range of data products, comprehensive industry and geographic coverage, reviews from satisfied customers, and will always be able to provide a data sample. Ask your data provider to provide you with a sample of their B2B database to check the data quality before you purchase.

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Pricing

The more common pricing models we see in the data market include:

• Monthly subscriptions to real time databases
• One time payments for larger historical datasets
• Custom quotes for larger enterprises with special needs

Most companies prefer to rely on automated B2B data solutions and have their sales team’s time better spent having conversations with qualified leads and closing new business. B2B data service providers handle the data’s accuracy, freshness, and GDPR/CCPA compliance, leaving your team free to spend their valuable time closing deals.

So, that’s a wrap! We hope our overview of B2B data has shed some light on this versatile data category.

Be sure to check out the list of B2B data providers on Datarade for help find the right B2B data source for your project.

Where can I buy B2B Data?

Data providers and vendors listed on Datarade sell B2B Data products and samples. Popular B2B Data products and datasets available on our platform are Business Data Companies worldwide / Company B2B Data Companies worldwide ( Full Coverage) by Techsalerator, Salutary Data| B2B Data| B2B Contact Data| 72MM US based Contacts & Associated Company Records|Validated Contact, Social, Professional, & Company Info by Salutary Data, and Fortune 1000|BizWatch Network (BWN)|B2B Contact Data|USA 1st Party B2B Email Data|Delivered Weekly,B2B Firmographic Data, 638K+ Titles by BizWatch Network & ConsumerWatch Network.

How can I get B2B Data?

You can get B2B Data via a range of delivery methods - the right one for you depends on your use case. For example, historical B2B Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time B2B Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to B2B Data?

B2B Data is similar to Telecom Data, Environmental Data, Weather Data, Automotive Data, and Energy Data. These data categories are commonly used for Lead Nurturing and Account-Based Marketing (ABM).

What are the most common use cases for B2B Data?

The top use cases for B2B Data are Lead Nurturing, Account-Based Marketing (ABM), and Lead Scoring.