Best Data for Location-based Marketing
Location based marketing refers to the use of geographical location data for audience targeting purposes. Insights from mobile location data or points of interests can be e.g used to trigger timely messages when consumers approach a given physical store.
Recommended Data for Location-based Marketing
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579K records
100% real time locations
Italy covered
Raw italian location dataset with more than 700k location records from all over Italy. Each record include: timestamp, city, GPS coordinates, speed, app sour...
20 million businesses mapped
70% match rates against CRM account data with a 10X improvement on results
USA covered
The industry’s only location based ABM onboarding, measurement and activation solution covering more than 20 million business locations.
2.09K records
100% real time locations
Italy covered
Raw italian location dataset of passages near italian Limited Traffic Zones (ZTL) from all over Italy. The dataset includes more than 2400 records, with: tim...
31.9K POI records
95% Accuracy
USA covered
This product consists of point-of-interest data (POI) for the top Cannabis store locations in US. Both Brand and Non-Brand Cannabis Stores are aggregated int...
248 countries covered
IP location lookup technology that retrieves geolocation information with no explicit permission required from users. Determine the user's geographical locat...
13 countries covered
4 years of historical data
Unlock unparalleled precision with Irys. Access raw GPS data delivered at an hourly cadence for North America in both real-time and historical modes. Discove...
Quadrant
Based in Singapore
Our high-quality mobile location data power companies' products, solutions, and services. Our granular datasets (sourced from SDKs) allow organizations to ge...
Coverage in over 200 Countries
Billion Events / Month
Compliant
Xtract
Based in USA
Xtract.io POI database consists of over 6 million locations from 5,000+ companies across 100+ industries. We also create Polygons for given locations across ...
locations data
polygons
Companies
Irys
Based in USA
Datasets built for decision-makers.
Validate your intuitions and gain insight into the behavior of consumers, cities, and marketplaces.
Events Per Day
Points of Interest
Compliant
PTV Group
Based in Germany
• Spatial Data
• Cloud Services
• Software & Tools
• Consulting
Worldwide
Independent
flexible
IPinfo
Based in USA
IPinfo is an IP data provider specializing in IP geolocation, ASN, IP to company, IP to carrier, IP ranges, hosted domains, and other data types.
IPinfo A...
API requests per month
doing big things.
businesses use IPinfo services
IP2Location
Based in Malaysia
Geo IP solution to identify country, region, city, latitude & longitude, ZIP code, time zone, connection speed, ISP, domain name, IDD country code, area code...
Data Sets
API Calls
Active Users
Frequently Asked Questions about Location-based Marketing
Learn everything about Location-based Marketing. Understand data sources, popular use cases, and data quality.
What is location-based marketing?
Location based marketing (LBM) is a strategy where customer’s location attributes like position or movement on the map are analysed for segmentation and targeting purposes.
How does location based marketing work?
By accessing the location signals from mobile devices like smartphones, marketers are able to pinpoint when certain customers are approaching their physical stores. With automated technology, e.g. marketing messages can be set up to reach the customers when their distance to the physical store is optimal.
Who uses location based marketing?
Any organisation with a physical location can gain from location based marketing (LBM). From brands like Coca-Cola deciding where to place their next generation of vending machines to restaurants hooking their customers in for a dinner after work - the use of location analytics has no limits in marketing.