Gener8 Labs
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Gener8 Labs Data Products: APIs & Datasets
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CPM: price per thousand events (page view/e-receipts only)
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About Gener8 Labs
Gener8 Labs in a Nutshell
Gener8 Labs is pioneering the open data movement, enabling users to control and monetise their data ethically. Through it’s B2C products, Gener8 Labs facilitates the anonymous sharing of digital data, rewarding users for their participation. Upholding rigorous consent standards, Gener8 Labs offers resilience against legislative shifts in third-party data usage.
For the buyer, Gener8 Labs provides actionable consumer insights derived from proprietary data shared through Gener8’s B2C apps. The panel’s browsing history, e-receipts and Google data is then transformed into datasets for analysis.
Each user is allocated a Gener8 user ID, so that buyers can combine different datasets to obtain a uniquely granular perspective on consumer behaviour.
Our products cover 300+ companies and are available in real time, in a granular or aggregated format. Our major clients are market research consultancies and financial institutions.
Geo Coverage
Data Offering
Gener8 Labs has a growing list of data products. Below is what is available today:
- Web traffic and clickstream data: across desktop & mobile
- e-Receipts: item level granularity, captured from 140+ retailers, with a focus on e-commerce and food delivery
- Google takeout: all data held by Google on our panel of users, including search, YouTube consumption and Ad preferences
Use Cases
For the financial sector, especially hedge funds, Gener8 Labs’ data can be pivotal for:
Market Sentiment Analysis: By analyzing e-Receipts and Pageviews, hedge funds can gauge consumer sentiment and market trends, which can inform stock picks and trading strategies.
Consumer Behavior Forecasting: The historical data spanning 3-5 years allows for predictive modeling of consumer behavior, aiding in the anticipation of market movements and consumer spending patterns.
Risk Management: The combination of real-time and historical data provides a multi-dimensional view that can be used to better manage risk and identify diversification opportunities.
Earnings Predictions: Transaction data can offer early insights into a company’s performance, potentially predicting earnings results before they are announced.
For the media & marketing sector, particularly ad agencies, the data is invaluable for:
Targeted Advertising: Understanding consumer purchasing habits through e-Receipts enables agencies to craft highly targeted advertising campaigns.
Campaign Effectiveness: Pageviews data can be used to measure the effectiveness of online campaigns, analyzing consumer engagement and interest.
Content Strategy: Insights into consumer interests and behavior can guide content creation, ensuring it resonates with the intended audience.
Market Research: A combination of browsing and purchase data offers a 360-degree view of the consumer, enriching market research and informing marketing strategies.
These use cases merely scratch the surface but demonstrate the breadth and depth of applications for Gener8 Labs’ data products across these two sectors.
Data Sources & Collection
Gener8 Labs gathers data through consented B2C apps, where users share browsing and purchase data in exchange for rewards. We anonymize and structure this input, utilizing NLP for enhanced analytics, delivering real-time insights across 300+ entities to our market research and financial clients, all while maintaining strict data privacy and compliance standards.
Key Differentiators
Gener8 Labs’ competitive edge is rooted in five key differentiators that set us apart in the data market:
Comprehensive Insights: The ability to combine datasets gives a 360-degree view of consumer behavior, offering clients a nuanced understanding that goes beyond what single-dataset analysis can provide.
Panel Stability: Our user base is not just large but stable, ensuring consistent and reliable data over time. This stability is crucial for trend analysis and forecasting.
Ethical Sourcing: We prioritize user consent, providing zero-party data that users actively choose to share, guaranteeing ethical sourcing and compliance with privacy regulations.
Flexible Pricing and Delivery: We offer adaptable pricing structures and data delivery options to meet diverse client needs, ensuring affordability and ease of access.
Historical Depth: Our datasets provide a retrospective look at consumer behavior, with data going back 3-5 years, enabling deep historical insights and pattern recognition.
Data Privacy
Gener8 captures zero party data directly from its panel of opted-in users, the mechanism is consent. We are compliant with GDPR and CCPA, and advise the British Government on data privacy policy, so are well placed to go above and beyond any legislative requirements.
Integrations
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Frequently asked questions about Gener8 Labs
What does Gener8 Labs do?
Gener8 Labs provides multiple datasets captured from a single, consented panel through our suite of B2C products. Our USP is that our datasets can be combined, giving a unique and granular perspective to the buyer.
How much does Gener8 Labs cost?
The supported pricing models for Gener8 Labs’ data are available by getting in contact with them via Datarade. Gener8 Labs offers free samples for individual data requirements. Get talking to a member of the Gener8 Labs team to receive custom pricing options, information about data subscription fees, and quotes for Gener8 Labs’ data offering tailored to your use case.
What kind of data does Gener8 Labs have?
AI & ML Training Data, Retail Data, Retail Sales Data, Online Shopping Data, and 32 others
What data does Gener8 Labs offer?
Gener8 Labs has a growing list of data products. Below is what is available today: Web traffic and clickstream data: across desktop & mobile e-Receipts: item level granularity, captured from 140+ retailers, with a focus on e-commerce and food delivery Google takeout: all data held by Google on our panel of users, including search, YouTube consumption and Ad preferences
How does Gener8 Labs collect data?
Gener8 Labs gathers data through consented B2C apps, where users share browsing and purchase data in exchange for rewards. We anonymize and structure this input, utilizing NLP for enhanced analytics, delivering real-time insights across 300+ entities to our market research and financial clients, all while maintaining strict data privacy and compliance standards.
What’s Gener8 Labs’ data privacy policy?
Gener8 captures zero party data directly from its panel of opted-in users, the mechanism is consent. We are compliant with GDPR and CCPA, and advise the British Government on data privacy policy, so are well placed to go above and beyond any legislative requirements.
What are the best use cases for Gener8 Labs’ data?
For the financial sector, especially hedge funds, Gener8 Labs’ data can be pivotal for: Market Sentiment Analysis: By analyzing e-Receipts and Pageviews, hedge funds can gauge consumer sentiment and market trends, which can inform stock picks and trading strategies. Consumer Behavior Forecasting: The historical data spanning 3-5 years allows for predictive modeling of consumer behavior, aiding in the anticipation of market movements and consumer spending patterns. Risk Management: The combination of real-time and historical data provides a multi-dimensional view that can be used to better manage risk and identify diversification opportunities. Earnings Predictions: Transaction data can offer early insights into a company’s performance, potentially predicting earnings results before they are announced. For the media & marketing sector, particularly ad agencies, the data is invaluable for: Targeted Advertising: Understanding consumer purchasing habits through e-Receipts enables agencies to craft highly targeted advertising campaigns. Campaign Effectiveness: Pageviews data can be used to measure the effectiveness of online campaigns, analyzing consumer engagement and interest. Content Strategy: Insights into consumer interests and behavior can guide content creation, ensuring it resonates with the intended audience. Market Research: A combination of browsing and purchase data offers a 360-degree view of the consumer, enriching market research and informing marketing strategies. These use cases merely scratch the surface but demonstrate the breadth and depth of applications for Gener8 Labs’ data products across these two sectors.
What platforms is Gener8 Labs integrated with?
Databricks Marketplace