Interest Data: Best Interest Datasets & Databases
What is Interest Data?
Interest data refers to information collected about an individual’s preferences, hobbies, and activities based on their online behavior. It includes data such as the websites they visit, the content they engage with, and the products they purchase or show interest in. This data is used by marketers and advertisers to personalize and target advertisements, tailor content recommendations, and improve user experiences.
Examples of interest data include consumer interest datasets such as online search queries, social media interactions, website visits, and product reviews. Interest data is used to understand consumer preferences, trends, and behavior, enabling businesses to tailor their marketing strategies, improve product offerings, and make data-driven decisions. In this page, you’ll find the best data sources for consumer interest data.
Best Interest Data Databases & Datasets
Here is Datarade's curated selection of top Interest Data. These trusted databases and datasets offer high-quality, up-to-date information.
Factori Point of Interest:POI Data | Map Data | Global Visitation Data
Grepsr | Point of Interest (POI Data), Geospatial, Review, Rating, Business Opening Hours| Global Coverage with Custom and On demand datasets
Versium REACH - Political Interest Data, Append, USA, CCPA Compliant
The Data Appeal | Point of Interest (POI) Data | API, Dataset | 251M Global POI Data | Coverage from 2019
SafeGraph Point of Interest (POI) Dataset | Global Coverage | 51M+ Places
Xtract.io - Point-of-Interest (POI) Data | All Malls and Shopping Centers in US
POI/ Point of Interest Data Asia and APAC
Echo Analytics | POI Data | 15.7M Locations available in USA | Points of Interest USA
Versium REACH - Political Interest Data, Append API, USA, CCPA Compliant
The Data Appeal | Business Location Data | Point of Interest (POI) Data | Map Data |API, Dataset | 200 Million + POI Data Mapped
Popular Use Cases
Interest Data plays a pivotal role in various business applications, offering valuable insights and opportunities across industries.
Frequently Asked Questions
Where can I buy Interest Data?
Data providers and vendors listed on Datarade sell Interest Data products and samples. Popular Interest Data products and datasets available on our platform are Factori Point of Interest:POI Data | Map Data | Global Visitation Data by Factori, Grepsr | Point of Interest (POI Data), Geospatial, Review, Rating, Business Opening Hours| Global Coverage with Custom and On demand datasets by Grepsr, and Versium REACH - Political Interest Data, Append, USA, CCPA Compliant by Versium.
How can I get Interest Data?
You can get Interest Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Interest Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Interest Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to Interest Data?
Interest Data is similar to Psychographic Data, Consumer Donation Data, and Consumer Sentiment Data. These data categories are commonly used for Advertising and Audience Segmentation.
What are the most common use cases for Interest Data?
The top use cases for Interest Data are Advertising, Audience Segmentation, and 360-Degree Customer View.