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BizWatch Network & ConsumerWatch Network Data Products: APIs & Datasets
BizWatch Network & ConsumerWatch Network Pricing & Cost
Pricing ranges include Enterprise SaaS based data-licensing to power industry leading solutions, non-exclusive, limited and unlimited use licenses, custom built audiences for email and display ad network campaigns. Often times customers can license 1st party data at pricing similar to 3rd party compiled offerings – while vastly improving their campaign ROI.
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About BizWatch Network & ConsumerWatch Network
BizWatch Network & ConsumerWatch Network in a Nutshell
BizWatchNetwork (BWN) and ConsumerWatchNetwork (CWN) provide topical, customized, rich content, for a deep understanding of what is important before you make a purchase decision - no matter what your title, industry or consumer persona.
Since 2003, the BizWatchNetwork 1st party data Masterfile has reached 38MM professionals, at 5MM domains, 250 interest categories, and 200M matched IP generating date/time-stamp/archived purchase activity. There is no better way to reach your qualified audience than 1st party data.
ConsumerWatch Network data consortium of BWN partners that own online consumer properties, contribute 1st party B2C data equal to the size, scope and accuracy of their BizWatchNetwork B2B data counterpart.
Today, ConsumerWatch Masterfile contains 240m~ US residents with over 50m~ monthly active individuals across 1,700 IAB codes, sourced from billions of date/time-stamp/archive IP address matched purchase activities.
Geo Coverage
Data Offering
BusinessWatch and ConsumerWatch data is derived from published eNewsletters titled: TechWatch, ExecWatch, HRWatch, FinanceWatch, Sales&MktgWatch, MgmtWatch, MFGWatch and HealthWatch among others. Professional and individuals that meet eligibility requirements, rely on Business and ConsumerWatch Network article content tailored to their specific company, professional, and individual persona. 100% of purchase, intent, and interest data is date/stamp/archived for selection at the record-level.
Use Cases
Fortune 200-company experienced diminishing year-over-year engagement and revenue from its internal email lead-nurturing platform. The issues were beyond email hygiene. The company was having trouble reaching a selected contact title, profile, and company to build their internal email lead-nurturing conversions. BizWatch (BWN) began working with this publicly traded client company by determining exactly which 1st party BizWatch Network contact and company profile would be most responsive, and then licensing those records directly into the client lead-nurturing platform. The result; not only did deliverability and engagement improve dramatically, but the client generated over $200m~ in revenue over a 10-year period. Recently, the same client began accessing BWN 1st party data to deliver programmatic advertising in addition to email lead nurturing. The ability to reach the same records in their lead-nurturing platform, and scale that audience to professionals with the same profile, has proven to be extremely effective in providing immediate, measurable lift.
A leading technology company with a SaaS solution that identifies B2B web-site visitors had a problem doing so accurately and at scale. They were only able to match approximately 25% of their customers web-site visitors accurately. BWN licensed the company its 1st party active business contact and company data for real-time matching within the SaaS solution.
The result: web-site identifications increased from 25% to 45%, while accuracy and quality improved tenfold.
An Enterprise data-company had a problem identifying and connecting professionals at work and home. Their goal was to map and connect an individual’s professional profile with their consumer persona – to deploy marketing campaigns to professionals at work and at home. One of the major problems was to achieve a high match-rate and confidence-level at scale. The data-company used BizWatch Network and ConsumerWatch Network 1st party active data to first make an online, and then offline connection. Scale was achieved and the company was able to successfully achieve 100% of their program objectives.
Digital Audience onboarding and activation:
BWN/CWN is partnered with LiveRamp for data onboarding and Lotame, Oracle Eyeota and The Trade Desk Demand Side Platforms. The audiences reflect thousands of specific business purchase activities & consumer segment engagements at the brand-level. The BizWatch Network and ConsumerWatch Network audience segments are available in more than 50 programmatic advertising audience marketplaces.
Identity Graph:
BWN and CWN data are used by companies to build their Identity Graph, reach, and confidence level match-rates based on actual purchase activity and engagements. Hashed Email, IP address and date/time-stamped activities are incorporated to bring individual matching levels to the highest standard, improve targeting, personalization and one to one persona marketing online.
Certifications & Associations
Data Sources & Collection
BusinessWatch and ConsumerWatch Network eNewsletter content is composed from trusted online sources including: Boston Consulting Group, Bloomberg, Wall Street Journal, C/NET, BusinessWeek, Fortune & Forbes Magazine, Harvard Business School, Inc. Magazine, Financial Times, CIO Magazine, Economist, MarketingProfs, SHRM, Knowledge@ Wharton School among others. Subscribers receive relevant information, invitations to special events, and offers tailored to their professional and individual persona.
Key Differentiators
Over the last 20 years, BWN and CWN 1st party IP Data has been used to power numerous industry leading SaaS based technology solutions that require real-time, accurate professional and individual identification at the IP level. Each BWN and CWN record is 100% verifiable at the domain, company, contact and individual consumer persona IP record-level. No compiled source of data can meet the depth and accuracy of BizWatch and ConsumerWatch 1st party data.
Data Privacy
Privacy issues (while extremely rare) are dealt with on a custom and individual basis. BWN maintains contact history, email delivery and engagement history. Review our Privacy policy at https://bizwatchnetwork.com/privacy-policy/
Integrations
Frequently asked questions about BizWatch Network & ConsumerWatch Network
What does BizWatch Network & ConsumerWatch Network do?
Whether you are an Enterprise customer that requires a much higher quality of data, or SMB that needs to meet qualified prospects where they are online. BizWatchNetwork (BWN) and ConsumerWatch (CWN) 1st party data-assets ensure the best possible market outcome for your go-to-market strategy.
How much does BizWatch Network & ConsumerWatch Network cost?
BizWatch Network & ConsumerWatch Network’s APIs and datasets range in cost from $5,000 / purchase to $10,000 / year. BizWatch Network & ConsumerWatch Network offers free samples for individual data requirements. Get talking to a member of the BizWatch Network & ConsumerWatch Network team to receive custom pricing options, information about data subscription fees, and quotes for BizWatch Network & ConsumerWatch Network’s data offering tailored to your use case.
What kind of data does BizWatch Network & ConsumerWatch Network have?
Demographic Data, Interest Data, B2B Leads Data, Identity Graph Data, and 19 others
What data does BizWatch Network & ConsumerWatch Network offer?
BusinessWatch and ConsumerWatch data is derived from published eNewsletters titled: TechWatch, ExecWatch, HRWatch, FinanceWatch, Sales&MktgWatch, MgmtWatch, MFGWatch and HealthWatch among others. Professional and individuals that meet eligibility requirements, rely on Business and ConsumerWatch Network article content tailored to their specific company, professional, and individual persona. 100% of purchase, intent, and interest data is date/stamp/archived for selection at the record-level.
How does BizWatch Network & ConsumerWatch Network collect data?
BusinessWatch and ConsumerWatch Network eNewsletter content is composed from trusted online sources including: Boston Consulting Group, Bloomberg, Wall Street Journal, C/NET, BusinessWeek, Fortune & Forbes Magazine, Harvard Business School, Inc. Magazine, Financial Times, CIO Magazine, Economist, MarketingProfs, SHRM, Knowledge@ Wharton School among others. Subscribers receive relevant information, invitations to special events, and offers tailored to their professional and individual persona.
What’s BizWatch Network & ConsumerWatch Network’s data privacy policy?
Privacy issues (while extremely rare) are dealt with on a custom and individual basis. BWN maintains contact history, email delivery and engagement history. Review our Privacy policy at https://bizwatchnetwork.com/privacy-policy/
What are the best use cases for BizWatch Network & ConsumerWatch Network’s data?
Fortune 200-company experienced diminishing year-over-year engagement and revenue from its internal email lead-nurturing platform. The issues were beyond email hygiene. The company was having trouble reaching a selected contact title, profile, and company to build their internal email lead-nurturing conversions. BizWatch (BWN) began working with this publicly traded client company by determining exactly which 1st party BizWatch Network contact and company profile would be most responsive, and then licensing those records directly into the client lead-nurturing platform. The result; not only did deliverability and engagement improve dramatically, but the client generated over $200m~ in revenue over a 10-year period. Recently, the same client began accessing BWN 1st party data to deliver programmatic advertising in addition to email lead nurturing. The ability to reach the same records in their lead-nurturing platform, and scale that audience to professionals with the same profile, has proven to be extremely effective in providing immediate, measurable lift. A leading technology company with a SaaS solution that identifies B2B web-site visitors had a problem doing so accurately and at scale. They were only able to match approximately 25% of their customers web-site visitors accurately. BWN licensed the company its 1st party active business contact and company data for real-time matching within the SaaS solution. The result: web-site identifications increased from 25% to 45%, while accuracy and quality improved tenfold. An Enterprise data-company had a problem identifying and connecting professionals at work and home. Their goal was to map and connect an individual’s professional profile with their consumer persona – to deploy marketing campaigns to professionals at work and at home. One of the major problems was to achieve a high match-rate and confidence-level at scale. The data-company used BizWatch Network and ConsumerWatch Network 1st party active data to first make an online, and then offline connection. Scale was achieved and the company was able to successfully achieve 100% of their program objectives. Digital Audience onboarding and activation: BWN/CWN is partnered with LiveRamp for data onboarding and Lotame, Oracle Eyeota and The Trade Desk Demand Side Platforms. The audiences reflect thousands of specific business purchase activities & consumer segment engagements at the brand-level. The BizWatch Network and ConsumerWatch Network audience segments are available in more than 50 programmatic advertising audience marketplaces. Identity Graph: BWN and CWN data are used by companies to build their Identity Graph, reach, and confidence level match-rates based on actual purchase activity and engagements. Hashed Email, IP address and date/time-stamped activities are incorporated to bring individual matching levels to the highest standard, improve targeting, personalization and one to one persona marketing online.
What platforms is BizWatch Network & ConsumerWatch Network integrated with?
The Trade Desk, LiveRamp IdentityLink™ Data Store, Lotame Data Exchange, Oracle Data Marketplace (BlueKai), Eyeota Data Marketplace, and Google Marketing Platform