Best Data for Behavioral Targeting

Behavioral targeting refers to the marketing strategy that uses web user information to reach the right audience within advertising campaigns. It often uses online audience data to define the right recipients for the messaging and enhances engagements rates.
Our Data Partners
131 countries covered
Integrate IAB-compliant segmented data into your ad campaigns. OAN's audience data maximizes engagement, optimizes ad spend, and delivers personalized conten...
247M Consumer Records
USA covered
Stirista's instant intent and life event data provides insights on consumers undergoing a variety of life-changing events and enables marketers to have acces...
4B online engagements flagged
100% engagement flag accurcay
USA covered
CWN Online Actives sourced from online consumer engagement and transaction data contains a key set of Audience Data individual active consumer attributes tha...
1.5B MAID
100% MAID
106 countries covered
With Redmob's consumer data, access comprehensive, real-time insights from over 1.5 billion identifiers across 130+ countries. Our consumer dataset, which in...
131 countries covered
Comprehensive segments for gaming audience data. Dive into the data of gaming trends with our gaming databases. This dataset is best used for programmatic ta...
2 countries covered
Either SDK based applications or Mobile Network Providers make GPS location data available. The ultimate tool to obtain consumer profiling and derive conc...
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Stirista
Based in USA
Stirista
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Location
Data Updated in Real-Time
60 Million
B2B Professionals
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BizWatch Network & ConsumerWatch Network
Based in USA
BizWatch Network & ConsumerWatch Network
Whether you are an Enterprise customer that requires a much higher quality of data, or SMB that needs to meet qualified prospects where they are online. BizW...
Email
Recent Engaged Content
Audience
Activated for Online Advtg
1st Party
Engaged Purchase Activity
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inmarket
Based in USA
inmarket
InMarket provides our customers with access to the most accurate and precise SDK-derived location data available. It also means creating breakthrough experie...
MAU
230,000,000
SDK
100%
POIs
20million
EPIC Translations
Based in USA
EPIC Translations
We have over 1 million human resources located throughout the world ready for your projects.
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Humatrics
Based in United Kingdom
Humatrics
Humatrics is a leading company aiming to provide deeper, micro-centric analysis and insights into human behavior, motivations, and patterns. Through advanced...
Constantly
Update Data
Very high
Match Rates
2B+
Records
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Redmob
Based in Singapore
Redmob
We possess a profound understanding of the impact of big data and research in crafting robust, unique data segments tailored specifically for mobility analyt...
GDPR
Compliant
1.3Billion
Users with Location Data
2 Billion
Device IDs

Frequently Asked Questions about Behavioral Targeting

Learn everything about Behavioral Targeting. Understand data sources, popular use cases, and data quality.

What is online behavioral targeting?

Behavioral targeting refers to the advertising technique where data from web users is used to show more relevant offers and improve campaign outcomes.

How does behavioral targeting work?

Behavioral targeting utilizes behvioral audience data from online sources to determine the right recipients for a marketer’s advertising campaign. The analytics take a look into the user’s previous online behaviour and help understand the users preferences based on it.