Psychographic Data: Best Psychographic Datasets & Databases
What is Psychographic Data?
Psychographic data refers to information that describes the psychological characteristics, attitudes, beliefs, values, interests, and lifestyle choices of individuals or groups. It provides insights into consumer behavior, preferences, motivations, and decision-making processes. This data helps businesses understand their target audience on a deeper level, enabling them to tailor marketing strategies and product offerings to better meet their customers’ needs and desires.
Psychographic data products tell you about individuals’ attitudes, values, interests, and lifestyles. Examples of psychographic data include hobbies, political beliefs, purchasing preferences, and social media behavior. These datasets are used to understand consumer behavior, target specific audiences, and personalize marketing strategies. In this page, you’ll find the best data sources for free psychographic data, psychographic data sources, and where to find psychographic data.
Best Psychographic Data Databases & Datasets
Here is Datarade's curated selection of top Psychographic Data. These trusted databases and datasets offer high-quality, up-to-date information.
Factori People Data | Global coverage with 900 Million+ device profiles
Grepsr | Health Care Provider (HCP) Data | Physicians Data, Hospital Data | Global Coverage
Versium REACH - Political Interest Data, Enrichment, USA, CCPA Compliant
Unacast Consumer Data Enrichment
Datastream Group Automotive Ownership Data USA with Consumer Demographics
USA Healthcare Data for Multi channel marketing-Email-Phone-Direct Mail
DrivenIQ's Consumer Enrichment/Enhancement/Append 500+ fields | ICP |Look A Like Model | USA| 6 Billion records| HEM MAID EMAIL First Party Opt-In
PTV Points of Sale database Germany | POS data (retail, banking and insurance, etc.)
Versium REACH - Political Interest Data, Append, USA, CCPA Compliant
Personas -- enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery
Popular Use Cases
Psychographic Data plays a pivotal role in various business applications, offering valuable insights and opportunities across industries.
Frequently Asked Questions
Where can I buy Psychographic Data?
Data providers and vendors listed on Datarade sell Psychographic Data products and samples. Popular Psychographic Data products and datasets available on our platform are Factori People Data | Global coverage with 900 Million+ device profiles by Factori, Grepsr | Health Care Provider (HCP) Data | Physicians Data, Hospital Data | Global Coverage by Grepsr, and Versium REACH - Political Interest Data, Enrichment, USA, CCPA Compliant by Versium.
How can I get Psychographic Data?
You can get Psychographic Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Psychographic Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Psychographic Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to Psychographic Data?
Psychographic Data is similar to Interest Data, Consumer Donation Data, and Consumer Sentiment Data. These data categories are commonly used for Advertising and Audience Targeting.
What are the most common use cases for Psychographic Data?
The top use cases for Psychographic Data are Advertising, Audience Targeting, and Audience Segmentation.