Ibotta Audiences Competitors & Alternatives

What’s the competitive advantage of Ibotta Audiences?

Consent – Ibotta maintains consent management directly with our shoppers, providing value exchange for purchase data, and mechanisms to opt out of data sharing Accuracy – Precision granularity down to product SKU tracked in real time, integrating cross-channel purchase data, 1B+ annual intent signals & declared demographic data Transparency – Ibotta data is ethically sourced and exclusively collected from within the Ibotta app, providing unparalleled insight into our seed data collection and modeling methodologies Ibotta was awarded LiveRamp’s Elite Partner Certification for our high-quality data (less than 30 out of 500 data partners receive this certification). Incremental Reach – Ibotta targeting segments reach incremental shoppers as there is minimal audience overlap with other 3rd-party providers, due to the fact that Ibotta data has full market coverage without any regional skews (all major retailers within grocery, big-box, drug, club, and c-store categories). Further, the majority of Ibotta data is collected from Walmart, Target, Publix, Costco, etc. – all channels where competing data providers do not have purchase insight.

What are the best alternatives to Ibotta Audiences?

Scanlife by Scanbuy, Quotient Audiences, Shopper Intelligence, Envestnet Yodlee, DecaData, Gener8 Labs, InfoTrie, Xtract, Whooz, and ClearScore