Best FMCG Datasets & Databases

What is FMCG Data?

FMCG Data refers to data related to Fast-Moving Consumer Goods (FMCG), which are products that are sold quickly and at a relatively low cost. Examples of FMCG products include food, beverages, personal care products, and household goods. FMCG Data includes information such as sales data, consumer behavior data, market trends, and competitor analysis.

How is FMCG Data collected?

FMCG Data is collected through various sources, including, retail Point of Sale (POS) systems, online retailers, surveys and focus groups, social media through sentiment analysis and social listening, and market research firms which provide reports and analysis on industry trends and forecasts.

What are the sources of FMCG Data?

FMCG Data can be sourced from various types of data providers, including retailers, data aggregators, market research firms, and social media analytics firms.

Which industries can use FMCG Data?

FMCG Data can be used by various industries, including retail, consumer packaged goods (CPG), marketing and advertising, and financial services.

What are the use cases for FMCG Data?

FMCG Data can be used for a variety of purposes, including sales forecasting, market analysis, consumer insights and competitive intelligence. FMCG data can be used to gain insights into their competitors’ strategies, identify areas where they may be vulnerable, and develop new strategies to gain a competitive edge. This helps companies better understand their position within the market and make informed decisions about how to allocate resources and invest in new product development.

What should companies look for when buying FMCG Data from an external provider?

When buying FMCG Data from an external provider, it’s important to consider quality (is the data accurate, up-to-date, and relevant to your business needs?), coverage (of regions, markets, and product categories), access (can the data be accessed in a format that is compatible with your existing systems and tools?), compliance, and customer support.

How is FMCG Data priced?

The pricing of FMCG Data can vary depending on several factors, including quality (verified sales data may be more expensive than basic market trends data) volume (the more data you purchase, the lower the per-record cost may be), data complexity, and provider (providers may have different pricing structures, depending on their business model and value proposition).