What is Connected TV Data? Best Datasets & Databases 2024
What is Connected TV Data?
Connected TV data is information collected from internet-connected televisions and streaming devices. It includes viewership data, such as the shows and ads watched, as well as demographic and behavioral data of the viewers. This data is valuable for advertisers and content providers to understand audience preferences, target specific demographics, and optimize their advertising strategies on connected TV platforms.
Examples of Connected TV Data include viewership data, ad impressions, device information, and user demographics. Connected TV Data is used for audience targeting, ad personalization, campaign measurement, and content optimization. In this page, you’ll find the best data sources for Connected TV Data.
Best Connected TV Data Databases & Datasets
Here is Datarade's curated selection of top Connected TV Data. These trusted databases and datasets offer high-quality, up-to-date information.
Redmob: Connected TV (CTV) Data for Household Modeling | USA
Throtle - Connected TV (CTV) Identity Data
CTV (Connected TV) data - Segmented Audiences and Raw files
Mobile App Data, TV App Data, App Data, Google & Apple App store Data - Scrape all Publicly Available Mobile & TV related Data with 100% Accuracy
Irys | Location Data Solutions | Worldwide Global | Real-Time & Historical Mobile Data & Connected Device Location Data
Machintel US TV Viewership Data | OTT/CTV with DeviceIDs | Audience Targeting Data
RootMetrics Connected Insights: Mobile Network Data for USA, UK, Switzerland, South Korea
Factori CTV/Cross Device Data-2 Billion+ across the Globe
Frequently Asked Questions
Where can I buy Connected TV Data?
Data providers and vendors listed on Datarade sell Connected TV Data products and samples. Popular Connected TV Data products and datasets available on our platform are Redmob: Connected TV (CTV) Data for Household Modeling | USA by Redmob, Audience data / CTV (Connected TV) USA / US market by OAN, and Mediasmart Connected TV viewership data Europe by mediasmart.
How can I get Connected TV Data?
You can get Connected TV Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Connected TV Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Connected TV Data APIs, feeds and streams to download the most up-to-date intelligence.