Matrix Marketing
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Matrix Marketing Data Products: APIs & Datasets
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Cost of acquisition has its use case and is usually negotiated during the proposal process.
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About Matrix Marketing
Matrix Marketing in a Nutshell
Matrix Marketing is South Africa’s premier supplier of business marketing information. Our innovative approach to data research, technology-driven solutions and specialised segmentation tools ensure our users can correctly identify and then target decision-makers to drive sales discussions and business development goals.
Kick start your Customer Lifecycle.
Geo Coverage
Data Offering
Targeted Sales Leads for Businesses. Dramatically increase the closure rates of your sales force.
Accurate Customer Profiling.
In-Depth Research & Analysis. Find out more about your target audience by utilising our database, research and customer analysis solutions.
Use Cases
Targeted Sales Leads for Businesses: Dramatically increase the closure rates of your sales force. The industry average for closures from unqualified leads is between 3% and 5%. By contrast, we are confident we can double your success rates.
Accurate Customer Profiling: Tell us about the type of customer you’re looking to attract and we’ll provide you with matching leads. Alternatively, if you have a specific customer profile that you would like to grow, let us know and we’ll supply a list of matching companies from our databases
In-Depth Research & Analysis: Find out more about your target audience by utilising our database, research and customer analysis solutions
Certifications & Associations
Data Sources & Collection
Matrix Marketing is POPIA compliant as the act stands currently, all research is conducted in house via recorded lines and we are clear in that the information will be used for marketing material, recordings are available on request.
Our specialist research team ensures that the data provided is of the very best quality…and our data updating facility makes sure it stays that way.
Key Differentiators
- Targeted Sales Leads For Business
- Accurate Customer Profiling.
- In-Depth Research & Analysis.
- POPIA Compliant
- GIS Coding
- Business Propensity To Pay
Data Privacy
Our processes have been vetted by a professional external auditor to ensure that we comply with the Act and with the regulations.
Integrations
Frequently asked questions about Matrix Marketing
What does Matrix Marketing do?
Our business directory is updated on a regular basis, ensuring that you always have access to the latest information and research
How much does Matrix Marketing cost?
Matrix Marketing’s APIs and datasets start at $4,500. Matrix Marketing offers free samples for individual data requirements. Get talking to a member of the Matrix Marketing team to receive custom pricing options, information about data subscription fees, and quotes for Matrix Marketing’s data offering tailored to your use case.
What kind of data does Matrix Marketing have?
B2B Leads Data, Firmographic Data, Company Data, and B2B Contact Data
What data does Matrix Marketing offer?
Targeted Sales Leads for Businesses. Dramatically increase the closure rates of your sales force. Accurate Customer Profiling. In-Depth Research & Analysis. Find out more about your target audience by utilising our database, research and customer analysis solutions.
How does Matrix Marketing collect data?
Matrix Marketing is POPIA compliant as the act stands currently, all research is conducted in house via recorded lines and we are clear in that the information will be used for marketing material, recordings are available on request. Our specialist research team ensures that the data provided is of the very best quality…and our data updating facility makes sure it stays that way.
What’s Matrix Marketing’s data privacy policy?
Our processes have been vetted by a professional external auditor to ensure that we comply with the Act and with the regulations.
What are the best use cases for Matrix Marketing’s data?
Targeted Sales Leads for Businesses: Dramatically increase the closure rates of your sales force. The industry average for closures from unqualified leads is between 3% and 5%. By contrast, we are confident we can double your success rates. Accurate Customer Profiling: Tell us about the type of customer you’re looking to attract and we’ll provide you with matching leads. Alternatively, if you have a specific customer profile that you would like to grow, let us know and we’ll supply a list of matching companies from our databases In-Depth Research & Analysis: Find out more about your target audience by utilising our database, research and customer analysis solutions
What platforms is Matrix Marketing integrated with?
Salesforce Audience Studio (fka Krux DMP), Pipedrive, and Google Cloud Analytics Hub