DrivenIQ Competitors & Alternatives
Looking for the best Audience Data provider for your business? Better play the field. Discover data-driven solutions for 360-Degree Customer View, Address Data Enrichment, and Attribution Analysis. Find reviews for DrivenIQ left by Datarade users, and compare DrivenIQ’s data products and performance to the most popular competitors and alternatives. Versium, Factori, Andrews Wharton Inc., and VentiveIQ are the top competitors and alternatives to DrivenIQ.
Top Competitors & Alternatives to DrivenIQ
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Frequently asked questions about DrivenIQ’s alternatives & competitors
What’s the competitive advantage of DrivenIQ?
DrivenIQ is an omni-data technology solutions company. We build 1st party data, location geo-device, AI & CRM-based custom micro-audiences for brands, enterprises and retailers. We make custom precision audiences, from audience curation to ad and media delivery. With a precision-data-driven focus, our goal and vision are to identify the “persona” and “in-market” audience profile first, develop geo-zoning precision technology to target only the household, and then determine when and where the “media” messaging should be delivered. According to the Interactive Advertising Bureau, “although over three-fourths (77%) of the advertising industry claims to be prepared for the loss of cookies and identifiers (+15% YoY), most are not taking the necessary steps to adapt their data approaches and operations. • More than two-thirds (69%) are not increasing use of AI • Two-thirds (66%) are not adjusting their measurement strategies this year • 59% are not increasing their investment in first-party data Despite its threatened future availability and efficacy, investment in third-party data increased 8.1% year-over-year, double the rate of increase seen last year. In comparison, DrivenIQ’s entire technology stack was built and developed around 1st party data. Since we have strategic 1st party multi-use relationships, we can provide exclusive in-market partnerships with 1st party data as a market differentiator. We want our clients to be data independent. As such, we’re already ahead of 95% of all ad agencies and marketing competitors that still rely heavily on 3rd party data audiences, further evidenced by our historically low churn rate. Our technology is used by enterprises, big box retailers, SaaS, or any organization looking to find ways to become more innovative and more refined in audience and advertising strategies. In summary, 1st Party Data and in-market intelligence allows us to eliminate ad waste, achieve higher ROI, and ultimately provide real traffic and measurability because we start and end with data first. With our data, AI partnerships and DSP-based relationships, we have turned on its head the way our clients’ current digital marketing and advertising strategies are executed today.
What are the best alternatives to DrivenIQ?
Versium, Factori, Andrews Wharton Inc., VentiveIQ, Redmob, Datastream Group, TRAK Data, OAN, Alesco Data, and BIGDBM