Best Third-Party Audience Data Providers & Companies
3rd party data can be used alongside with 1st and 2nd party data to improve campaign audience targeting while ensuring scalability. Over the last decade, hundreds of third-party data aggregators have emerged, but only those with the broadest or most specific country coverage have made it to the top.
The vast majority of these 3rd party data aggregators get their data from online behaviour via cookie tracking.
Yet with Google’s recent announcement of the death of the 3rd party cookie, how will these data providers survive?
Here’s a list of the biggest 3P data aggregators that offer audience targeting data on a global scale.
Our recommendation
When choosing third-party audience data providers, consider factors such as data accuracy, coverage, freshness, segmentation capabilities, data source transparency, compliance with privacy regulations, data quality assurance processes, integration options, and pricing models.
Top 20 Third-Party Audience Data Providers
Geomatic
Lotame
Oracle Datalogix
Stirista
Intimate Merger
comScore Inc.
SocialSift
OAN
Redmob
Datastream Group
Birds Eye Blue
Otto JS
Factori
Zeotap
Gravy Analytics by Unacast
Throtle
LBDigital
GTFS.pro
TrackStar
Frequently Asked Questions
Who are the best Third-Party Audience data providers?
Finding the right Third-Party Audience data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Third-Party Audience data providers that you might want to buy Third-Party Audience data from are Zapr, Geomatic, Lotame, Oracle Datalogix, and Stirista.
How many Third-Party Audience data providers are there?
There’s a huge number of Third-Party Audience data providers out there! If you’re not sure where to get started, we have a list of 45 Third-Party Audience data providers on our platform.
How do I choose the right Third-Party Audience data provider?
To find the best Third-Party Audience data provider for your use case, you should create a shortlist of providers and compare the quality, volume, and historical and geographical coverage of their Third-Party Audience data. Datarade can help you get a good comparison of Third-Party Audience data providers.