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TRAK Data Data Products: APIs & Datasets
TRAK Data Pricing & Cost
TRAK is your partner for world-class marketing data, on-demand AI-driven lookalike models, and omni-channel targeting capabilities. No matter your budget, size or sophistication level, we make it easy to get started using powerful, predictive audiences. Think Canva, but for data.
We offer flexible, pay-as-you-go pricing. Whether you need a one-time audience, prefer an annual license or simply need to append additional data to your CRM file, TRAK can meet your needs.
Our simple and straightforward CPM pricing is a based on the volume of records and data points included.
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About TRAK Data
TRAK Data in a Nutshell
TRAK is on a mission to empower companies of all sizes to tap into the most powerful data through our consumer marketing database and our on-demand modeling platform. We deliver:
POWERFUL DATA
Our world-class marketing data includes everything you need to know about your prospects and customers like age, income, location, interests, spend, behaviors and more!
LOOKALIKE MODELING
In a matter of clicks, you can build powerful lookalike audiences using the same AI-driven data science techniques the world’s top brands rely on.
NEW INSIGHTS
Adding or appending additional data points to a file allows you to segment and personalize.
OMNICHANNEL
Easily activate your best audiences across your brand’s desired channels for 1-to-1 targeting.
We can’t wait to help your brand quickly access marketing data and high-performance models in order to drive rapid growth.
Geo Coverage
Data Offering
TRAK’s consumer marketing database covers over 251 million individuals and 170 million households across the US. Our data contains hundreds of attributes and spans across key categories including:
✔ Demographics
✔ Retail Categories
✔ Spend Patterns
✔ Income & Finances
✔ Real Estate
✔ Life Events
✔ Charitable Giving
✔ Auto
✔ Insurance
✔ Business
✔ Political
✔ Travel
We can also deliver services and data add-ons including:
✔ Email Appends
✔ Reverse Email Appends
✔ MAIDs
✔ IP addresses
Featured in
Use Cases
Companies turn to TRAK data to…
✔ Learn more about their audience through profile reports
✔ Segment current audiences through data attribute appends
✔ Acquire new customers across direct mail mail, email and digital using lookalike models
✔ Connect with audiences across channels using data onboarding or device ID appends
TRAK not only empowers brands to tap into the power of third-party data, but our on-demand modeling platform allows marketers to build AI-driven models in a matter of clicks. Finally, it’s the power of data science for the rest of us.
Certifications & Associations
Data Sources & Collection
Our data is accurate, comprehensive and privacy compliant. It is sourced from hundreds of both public and proprietary data sources.
Key Differentiators
TRAK delivers the scale to rival any other data provider. But we stand out from the crowd because we deliver:
✔ Access to 1000+ Data Attributes
✔ On-Demand LookaAlike Modeling
✔ Email, Reverse Email & Data Appends
✔ Linkage Data including IP Address & MAIDs
✔ Profile Reports
✔ Digital Onboarding for CRM & Custom Audiences
✔ Digital Campaign Management
✔ Flexible Pricing including One-Time Purchases
Many other providers only offer a portion of these capabilities, move slowly and/or require major commitments. On the other hand, TRAK delivers clients how they want everything else in life - on-demand. Most importantly, the TRAK data platform enables users - no matter what their sophistication level or organization’s size - to build incredible, AI-driven models in moments, not months. Think Canva, but for data.
Data Privacy
TRAK respects and protects consumer privacy. Our data is 100% CCPA compliant.
Integrations
What are you looking for?
Frequently asked questions about TRAK Data
What does TRAK Data do?
TRAK’s powerful consumer marketing data covers over 251 million US consumers and 170 million households. With TRAK, you can also attract more of your best customers with lookalike models built in moments, not months through our on-demand modeling platform. Think Canva, but for data.
How much does TRAK Data cost?
The supported pricing models for TRAK Data’s data are One-off purchase, Monthly License, and Yearly License. TRAK Data offers free samples for individual data requirements. Get talking to a member of the TRAK Data team to receive custom pricing options, information about data subscription fees, and quotes for TRAK Data’s data offering tailored to your use case.
What kind of data does TRAK Data have?
Demographic Data, Audience Data, Automotive Data, IP Address Data, and 15 others
What data does TRAK Data offer?
TRAK’s consumer marketing database covers over 251 million individuals and 170 million households across the US. Our data contains hundreds of attributes and spans across key categories including: ✔ Demographics ✔ Retail Categories ✔ Spend Patterns ✔ Income & Finances ✔ Real Estate ✔ Life Events ✔ Charitable Giving ✔ Auto ✔ Insurance ✔ Business ✔ Political ✔ Travel We can also deliver services and data add-ons including: ✔ Email Appends ✔ Reverse Email Appends ✔ MAIDs ✔ IP addresses
How does TRAK Data collect data?
Our data is accurate, comprehensive and privacy compliant. It is sourced from hundreds of both public and proprietary data sources.
What’s TRAK Data’s data privacy policy?
TRAK respects and protects consumer privacy. Our data is 100% CCPA compliant.
What are the best use cases for TRAK Data’s data?
Companies turn to TRAK data to… ✔ Learn more about their audience through profile reports ✔ Segment current audiences through data attribute appends ✔ Acquire new customers across direct mail mail, email and digital using lookalike models ✔ Connect with audiences across channels using data onboarding or device ID appends TRAK not only empowers brands to tap into the power of third-party data, but our on-demand modeling platform allows marketers to build AI-driven models in a matter of clicks. Finally, it’s the power of data science for the rest of us.
What platforms is TRAK Data integrated with?
The Trade Desk, AppNexus Data Marketplace, Amobee, and Amazon Advertising