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About start.io
start.io in a Nutshell
Start.io is a mobile data platform. Start.io (formerly StartApp) enables organizations to uncover insights and make data-driven decisions that enhance strategies and drive growth.
Start.io’s direct integration with one million mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel strategic business decisions.
Geo Coverage
Data Offering
We offer unmatched scale and quality sourced from our own SDK.
Few other companies have the reach of our SDK, integrated into close to 1M mobile apps.
With a direct integration on the device, we have access to unique data sets as well as a handshake with the end-user, helping us maintain our consent and privacy mechanism up to date.
Featured in
Use Cases
- Geo-targeting
- Foot-traffic analytics
- Audience targeting by demographic, behavior, interest and more.
- Custom audience creation
- Data enrichment
Certifications & Associations

Data Sources & Collection
All of our data stems directly from our SDK, embedded into close to 1M apps on Android and iOS.
StartApp does not license any other 3rd party datasets, making us a direct link to the source of the data and the end user itself.
Key Differentiators
1st party data: StartApp data is sourced from our proprietary SDK and direct integrations.
Scale: over 1.5 billion users worldwide; We can provide datasets such as audiences, location, device, telecom data and more, in any country, at scale.
Multitude of signals: Using the countless data signals we observe, we apply machine learning techniques to model users’ demographic data, interest and more. By combining location, device metadata, cell towers and more, we are able to create deterministic audiences as well as enrich location data indirectly from IP. We apply diverse statistical measures to clean and filter the data.
Data Privacy
At StartApp we respect the users’ privacy and we are fully committed to comply with the General Data Protection Regulation (“GDPR”). Please visit our Privacy Policy page for more information.
Integrations










Frequently asked questions about start.io
What does start.io do?
Start.io is a mobile data platform. Start.io (formerly StartApp) enables organizations to uncover insights and make data-driven decisions that enhance strategies and drive growth. Start.io’s integration with one million mobile apps provides access to unprecedented levels of global first-party data.
How much does start.io cost?
The supported pricing models for start.io’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. start.io offers free samples for individual data requirements. Get talking to a member of the start.io team to receive custom pricing options, information about data subscription fees, and quotes for start.io’s data offering tailored to your use case.
What kind of data does start.io have?
Product Ownership Data, Telecom Data, Mobile Network Coverage, Consumer Behavior Data, and 16 others
What data does start.io offer?
We offer unmatched scale and quality sourced from our own SDK. Few other companies have the reach of our SDK, integrated into close to 1M mobile apps. With a direct integration on the device, we have access to unique data sets as well as a handshake with the end-user, helping us maintain our consent and privacy mechanism up to date.
How does start.io collect data?
All of our data stems directly from our SDK, embedded into close to 1M apps on Android and iOS. StartApp does not license any other 3rd party datasets, making us a direct link to the source of the data and the end user itself.
What’s start.io’s data privacy policy?
At StartApp we respect the users’ privacy and we are fully committed to comply with the General Data Protection Regulation (“GDPR”). Please visit our Privacy Policy page for more information.
What are the best use cases for start.io’s data?
Geo-targeting Foot-traffic analytics Audience targeting by demographic, behavior, interest and more. Custom audience creation Data enrichment
What platforms is start.io integrated with?
MediaMath, adsquare, The Trade Desk, Adobe Audience Manager, LiveRamp IdentityLink™ Data Store, Lotame Data Exchange, Nielsen Marketing Cloud, Oracle Data Marketplace (BlueKai), Narrative I/O, retargetly, and Zeotap Customer Intelligence Platform (CIP)