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Factori Data Products: APIs & Datasets
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Factori’s Data assets are priced at Yearly subscription and One-off Purchase of large data sets or Global deals.
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About Factori
Factori in a Nutshell
Factori is a compliant, flexible, and adaptable data provider. We help you make smarter decisions, fill all the gaps in your data, uncover patterns, gain a competitive advantage and build better solutions by bringing accurate, holistic, privacy-compliant global consumer data.
The company is headquartered in Singapore with a presence Globally with offices in San Francisco, New York, Bangalore, Dubai, Singapore, and Sydney.
We specialize in building the world’s largest consumer graph that ingests, de-dupes, and transforms premium data of over 2.3 Billion anonymous customer profiles with 800+ attributes, which powers insights for smarter decision-making and building adequate solutions.
We take privacy and personal information very seriously and are committed to adhering to all applicable data privacy and security laws and regulations, including the GDPR, CCPA, and ISO 27001.
Geo Coverage
Data Offering
We specialize in using online and offline behavioural signals to understand consumer behaviour at scale. Our AI/ML algorithms studies billions of signals daily to automatically profile millions of users across multiple markets. We are experts in all the global markets where we have spent years understanding and localizing data supply so we can provide accurate data for each of the fragmented markets.
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Use Cases
Consumer Insights
- Understand consumer behaviour across touchpoints using online and offline data.
- Improve acquisition, conversion, and retention metrics by store and market.
Audience Profiling & Segmentation
- Enrich customer data with additional attributes to reveal O2O behaviours
- Run personalized marketing by targeting micro segments of consumers based on behavioural attributes
Retail Site Selection & Optimization
- Rank potential new sites based on footfall pattern, socio-demography and competition
- Optimize existing network using catchment area, cannibalization & competition analysis
Competition Benchmarking
- Estimate market share & benchmark with competition
- Gather granular insights correlating sales with footfall, competition and user journey
Urban Mobility Planning
- Understand consumer movement by zip code, origin-destination and catchment area (home/work)
Investment Analysis
- Use footfall data as leading indicator for business performance by region
- Inform sectoral outlook and use data for economic modelling
Econometrics & Policy Research
- Determine impact of policy decisions on variables such as geo-demography and economic activity
Certifications & Associations
Data Sources & Collection
We collect multiple private and public data sets across the regions through direct partnerships with premium publishers, data providers and data aggregators. We also have an SDK based solution for collecting location data from location aware apps globally.
Key Differentiators
We specialize in all the global markets where we work with local premium publishers, enterprises and brands to build our alternative data supply.
We own and aggregate the highest quality and density human mobility data in the region.
We clean, enrich and update our database of over 20 million POIs and over 7000 brands across the world which gives us an edge for building location insights.
Data Privacy
Terms & Privacy policy - Our partners have terms of use & privacy policy explicitly mentioning who their data is being shared with & what use cases it is used for
Opt-in & Consent Flag - Our partners have built in consent management & agreed uses of data with 3rd parties
Opt-out, Data Request & Data Deletion - Our partners have clear DNT & DNT opt-out mechanisms within their properties & data request/deletion processes with us so we can provide data info users & also delete it if required
Integrations
What are you looking for?
Frequently asked questions about Factori
What does Factori do?
Factori is a flexible and adaptable data provider. We help you make smarter decisions and build better solutions based on real world location data.
How much does Factori cost?
Factori’s APIs and datasets range in cost from $0.03 / API Call to $360,000 / year. Factori offers free samples for individual data requirements. Get talking to a member of the Factori team to receive custom pricing options, information about data subscription fees, and quotes for Factori’s data offering tailored to your use case.
What kind of data does Factori have?
Automotive Consumer Data, Social Media Data, Aggregated Foot Traffic Data, Anonymous IP Data, and 45 others
What data does Factori offer?
We specialize in using online and offline behavioural signals to understand consumer behaviour at scale. Our AI/ML algorithms studies billions of signals daily to automatically profile millions of users across multiple markets. We are experts in all the global markets where we have spent years understanding and localizing data supply so we can provide accurate data for each of the fragmented markets.
How does Factori collect data?
We collect multiple private and public data sets across the regions through direct partnerships with premium publishers, data providers and data aggregators. We also have an SDK based solution for collecting location data from location aware apps globally.
What’s Factori’s data privacy policy?
Terms & Privacy policy - Our partners have terms of use & privacy policy explicitly mentioning who their data is being shared with & what use cases it is used for Opt-in & Consent Flag - Our partners have built in consent management & agreed uses of data with 3rd parties Opt-out, Data Request & Data Deletion - Our partners have clear DNT & DNT opt-out mechanisms within their properties & data request/deletion processes with us so we can provide data info users & also delete it if required
What are the best use cases for Factori’s data?
Consumer Insights Understand consumer behaviour across touchpoints using online and offline data. Improve acquisition, conversion, and retention metrics by store and market. Audience Profiling & Segmentation Enrich customer data with additional attributes to reveal O2O behaviours Run personalized marketing by targeting micro segments of consumers based on behavioural attributes Retail Site Selection & Optimization Rank potential new sites based on footfall pattern, socio-demography and competition Optimize existing network using catchment area, cannibalization & competition analysis Competition Benchmarking Estimate market share & benchmark with competition Gather granular insights correlating sales with footfall, competition and user journey Urban Mobility Planning Understand consumer movement by zip code, origin-destination and catchment area (home/work) Investment Analysis Use footfall data as leading indicator for business performance by region Inform sectoral outlook and use data for economic modelling Econometrics & Policy Research Determine impact of policy decisions on variables such as geo-demography and economic activity
What platforms is Factori integrated with?
adsquare, The Trade Desk, AdColony, Verizon Media - Oath, Adobe Audience Manager, Amobee, LiveRamp IdentityLink™ Data Store, Lotame Data Exchange, Oracle Data Marketplace (BlueKai), Narrative I/O, Google Marketing Platform, and Dewey