Mobile Audience Data: Best Mobile Audience Datasets & Databases

What is Mobile Audience Data?

Mobile audience data is delivered through various data means. MAIDs or Mobile Advertising IDs are used to collect, organize, and distribute this mobile data. Mobile web cookies, caches, and audience datasets and APIs are all used to collect and distribute this information to those companies looking to access information on specific target audiences. The data is then used to target and advertise to these specific mobile end users.

How is Mobile Audience Data collected?

Moble Audience Data is collected in various ways. Not only is the information saved in caches of the various websites the users visit and the searches they do, but their information is also stored in data banks. Automation on some websites and pages is set up to collect this information whenever a user enters the page. This is then compiled into a data bank and sold to third parties looking for more specific target audiences. DMP integration is also used by some to collect this data and distribute it to those clients looking for an end user audience.

What are the typical attributes of Mobile Audience data?

The mobile audience data that is collected normally comes with a series of attributes:
Behavioral and demographic information - such as age, location, income level, and education.
Local attributes - where they live and where they are from.
Interest information - based on what they search for, what they look at, what they like, hobbies, and more.

All of these data attributes are collected through what is used on the mobile phone, rather than what they search for in other areas. This way, the client can customize the experience specifically for mobile users.

What is Mobile Audience Data used for?

Businesses use mobile audience data to pinpoint how to advertise to specific audiences through mobile devices. Those who search for the specific topic or item the company is selling have better chances of becoming actual customers or clients with the business who is using this raw data collected on these audiences who are doing the searches. The business is then able to localize their advertising efforts to these specific individuals through mobile advertisements, as well as other forms of ads that might be seen through a mobile device.

How can a user assess the quality of Mobile Audience Data?

One of the biggest ways to test the quality of the data collected is to ensure that all of the privacy regulations are kept. Look to find out if RTB or Real Time Bidding data collection is being used and if specifics of the audience can be manipulated and chosen through this method. It should be a native first-party data base that is collecting, using and distributing this information. Finding the best data for your business from a mobile audience data provider can sometimes take a while, but with a quality assessment of what you’re getting, it should be easier to choose which method of collection to go with and ensure your mobile audience data generates results.