What is Identity Data? Definition, Uses & Datasets to buy in 2024
What is Identity Data?
Digital marketing is transforming into an increasingly personalized initiative. This is owing to the fact that the more informed consumer wants to receive marketing messages that resonate with them in terms of needs and tastes. As such, the fuel for that kind of personalized information is identity data. Identity data refers to personal information and contact details of online consumers that uniquely identifies them and their projected interests and needs that can be used by marketers to design target-oriented ad campaigns.
Examples of Identity Data include personal information such as name, date of birth, social security number, address, and biometric data. Identity Data is used for various purposes including identity verification, authentication, fraud prevention, and personalization of services. In this page, you’ll find the best data sources for identity data.
Best Identity Data Databases & Datasets
Here is Datarade's curated selection of top Identity Data. These trusted databases and datasets offer high-quality, up-to-date information.
US Household-Level Consumer Data | DrivenIQ | US Online Consumer Behavior Database 98% Coverage
Factori Identity Data | One Billion+ Identity Linkages, Validation and resolution Data|
Redmob: MAID Data for Identity Graph for 1.5 Billion devices - Global
Alesco Email Database - Identity Data - 12.3+ Billion US email records - available for identify resolution and appending!
Traffic Continuum from Solution Publishing |500M+ US Web Traffic Data Resolution | B2B B2C Website Visitor Identity Resolution | Web Traffic Data
Salutary Data | AI & ML Training Data | 100M+ U.S Identities for Model Training | Identity Resolution | Identity Verification
Nexdata | Re-ID Data | 60,000Â ID |Computer Vision Data |Image/Video Machine Learning (ML) Data| Identity Data
Datastream Group Identity Graph Data USA by (MAIDs matched to PII)
B2B Digital Audience Identity Graph data|BizWatch Network(BWN)|Business data|1st Party|Hashed Email|44MM Titles|Domain data|Firmagraphics|Company data
Stirista's Purchase Intent Data, Event Data, Consumer Behavior Data, Interest Data, Identity Linkage Data - US
Popular Use Cases
Identity Data plays a pivotal role in various business applications, offering valuable insights and opportunities across industries.
Frequently Asked Questions
Where can I buy Identity Data?
Data providers and vendors listed on Datarade sell Identity Data products and samples. Popular Identity Data products and datasets available on our platform are US Household-Level Consumer Data | DrivenIQ | US Online Consumer Behavior Database 98% Coverage by DrivenIQ, Factori Identity Data | One Billion+ Identity Linkages, Validation and resolution Data| by Factori, and Redmob: MAID Data for Identity Graph for 1.5 Billion devices - Global by Redmob.
How can I get Identity Data?
You can get Identity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Identity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Identity Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to Identity Data?
Identity Data is similar to Consumer Behavior Data, Audience Data, Panel Survey Data, CPG Data, and Consumer Purchase Data. These data categories are commonly used for Audience Targeting and Identity Resolution.
What are the most common use cases for Identity Data?
The top use cases for Identity Data are Audience Targeting, Identity Resolution, and Data Onboarding.